• Industry blog posts will be created with general information should the business not provide information for the blog post each month. Specific Business blog posts will use information provided by the business. It is good to have a mixture of the two over the months.

• It is beneficial for a business to appoint one staff member to communicate with the content creator each month: Provide news, information, answer queries, keep the lines of communication open so that changes can be made to style, tone, length etc of the writing.

• Basic Facebook management includes: Building and maintaining the page, updating pictures, 1 competition per year, 1 post per week, admin and screening, Facebook ads and post boosts (at the cost of the business), links to blog posts

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